Sport

The company is private and deals with provision of services such as food, beer, transportation, parking among others in event of sports to students, alumni and facility members. Provision of quality services especially focusing on traffic control and safety of children is the main mission of the company. According to Mullins 7 domains of attractive industry, there are certain considerations that make the company attractive. The five forces include threat of entry, supplier power, buyer power, threat of substitutes and competitive rivalry. From the macro economic level of view, these opportunities provide a mechanism for evaluating the attractiveness of the company.

The provision of transport services to and from UCLA and USC stadiums, supply of food, drinks and other services is a very involving business. The games provide the organization with attractive opportunities to serve students and alumni better. To gain good reputation, venture in investment opportunities and get name recognition in LA area requires proper strategies. As serious entrepreneurs with objective of serving an attractive market, the company should consider forces that determine attractiveness of an industry.

First force is threat of entry, which defines the scope of business. During the time of planning for the party, it is important to consider strong and durable barriers to entry so as to preserve a favorable position (Herman Barry, 2001). To survive in the industry the company should consider time in picking students to and from the stadiums. Second force is supplier power and the major consideration is the number of suppliers with their unique products or services. The company has fewer supplier choices and this is a positive step towards achievement of the companys goals. The fewer the supplier choices and high demand for suppliers help means the suppliers are more powerful.

Third, buyer power is a consideration that ensures the company is recognized in LA area. Buyer power is high for this company and certain considerations have to be put in place. It is important to note how the students and alumni will drive prices down, importance of each individual buyer and perhaps the cost incurred by the students for switching from companys services to others. Fourth, threat of substitutes is an area that should be put under consideration when planning for the party. The company should consider providing services that cannot be compromised by presence of other substitute products in terms of quality.

There are a number of alternatives in the industry but the company can survive through provision of their transport and food services at affordable prices and quality should be of essence. Fifth, competitive rivalry is an area of consideration, as high number of competitors will reduce the capability of the company to supply adequate transport services, food, and drinks.

The company can satisfy students by providing students with well-conditioned buses that have music and video. This will maintain competition at high level beating other companies providing the same services. After clear consideration of the five forces, I find the company more attractive in providing services to students, facility members and alumni. The college games have provided the best opportunity to the industry making it effective to offer the services of transportation to and from the venue for games.