Sport

An Overview of Sport MarketingThe book covers the general concepts of sports marketing. It identifies the marketing opportunities, processes and the general understanding of the sport consumer. T addresses key marketing arenas like segmentation, identifying target market and also positioning within markets. It also addresses issues like how to price and place sports facilities. It also directly looks into advertising as a way of sports marketing. The book further looks at ways of enhancing promotion and public relations. In conclusion it gives insight into coordination and control of marketing strategies. It will be used to establish the key areas of sports marketing and their discussion. This book will be very fundamental to the study
Richard, J. S. (1999). Sports MarketingAn Examination of Academic Marketing Publication. Journal of Services Marketing , 13 (6), 517 - 535.
It addresses the area of sports marketing within the sporting arena. The article identifies sponsorship as a key factor in marketing. It will be used to offer a case study of the changes within sports marketing as a discipline.
Lynn, R. . (2004). Sports Marketing and the Psychology of Marketing Communication. Oregon NJ Publication.
This book advances thorough understanding of sports marketing. It does this by providing scholarly and comprehensive ways of addressing the issue. It introduces some key innovative ways of enhancing the same. Of significance is its use of psychological approach to improve understanding of sports marketing. It covers all the spheres of sports marketing. It will be used to analyze the psychological forces behind sports marketing as well as the key areas that build up sports marketing.
 
This book makes an economic assessment of existing business deals involving sports. It shows the factors that have led to the economic growth of sports marketing as an economical tool. The book also highlights the kind of deals presented to the actual participants, players. This book will be used to highlight case studies as well as addressing the plight of players who are the key stakeholders within sports marketing.       
Stotlar, D. K. (1995). Developing Successful Sport Marketing Plans . Chicago Adventure Works Press.
In this book the author uses his diverse experience to explain how to build working plans within sports marketing area. He gives specific issues of consideration n development of successful plans. This book will be used to identify the key issues to consider in building a good and effective sports marketing tool.
Villegas, R. (2006). The Fundamentals of Sponsor Search. Oxford Oxford University Press.The book basically is a guide for teams  seeking sponsorship. It guides the teams in understanding the needs of the sponsors hence have the ability to attract them and also keep them. This book will be used to identify and understand the interest of key stakeholders, sponsors in  sports marketing.
Watt, D. C. (2003). Sports Management and Administration. New York Routledge.
This book gives a clear analysis of sports management within the United Kingdom. It gives an overview of the many revolutions within the sports industry. It addresses the finance, marketing and strategies within Sports Management and Administration. It will be used to identify the forms of key marketing strategies applied n sports.
Zimbalist, A. (1999). Unpaid Professionals and Conflict in Big time College Sports. Oxford  Princeton University Press .
It expolores the role of sports in schools. It further adresses the varous effect that sports commecialization have on acedmic work of the students. In addition t exposes the massiev commercialization of college sports . The book also analyzes goals, structureincentive system and most importantly the legal archtecture of college sports. This book will be used to analyze how sports marketing affects education.