Sport

In the present world, there is a lot of competition and therefore for there to be good business, one has to apply all the strategies that exist to attract as much customers as possible. In addition, for a business to stay in the market and to perform well, it calls for proper methods of advertising. In most of the adverts that are now being made, a good number of them are involving women in the advert. We find that every corner that we turn to, we find people especially women in the sports or other famous social activities telling us what it means to be desirable. (Wortham, 2009)

There is one common theme that exists in practically all of these adverts the women that are presented in the advert must be appealing to the people. This means that she must be good looking to the community and to all the people who chance to look at the advert. However, there are some other instances where looks alone are not enough to pass the message that need to be passed and to attract potential buyers. There are some other instances where the statements that are used in the advert just conflicts or rather passes the worst message than expected by the owner of the advert. This regards to the way in which a certain gender is presented in the advert.  (Wortham, 2009)

There is an advert that recently appeared on a page in the New York Times magazine. The advert was aimed at marketing the new Dell product of laptop known as the Inspiron Mini 10 Notebook. This is one of the newest brands of laptop that was introduced in to the market by Dell Company which appeared in the print media and also in the dell website. The advert was directed towards all the women and was given the name Della. (Wortham, 2009)

Initially , the site had originally featured some technical tips which were finding recipe, recommending calorie counting and watching cooking videos as some of the ways of women to get the best out of their laptop. However, the main aim of the advert was to make women desire to own a laptop but the end returns were not the same. It may be said that the approach that his advert used caused more harm than good.

In the world that we are living today, women are has started fighting for equality and therefore it would be obvious that such type of an advert would result to a lot of dispute. The reason is that it portrayed women as people who are technologically behind. It portrayed them as people who do not have any other use for a computer other than thinking of the domestic chores that they are involved in.

With the current development in the field of technology, there are a lot of other things that can be done with a laptop and it is certain that learning how to cook or getting tips on how to loose weight is none of them. This advert portrayed the women athlete and the entire gender as one which does not have any use of the new technology. The advert portrayed women as people who do not know what is actually happening in the technological world. This is very ridiculous owing to the fact that in the world today, women are turning to be very successful and they have equal rights and equal know-how as their male counterpart.

Other than portraying women as dump, the advert also portrays them as people who are ambitionless people who never understand the need to use the new and advancing technology to their benefits. It demonstrates women as people who will waste opportunities when they have them doing things that they would have done earlier. It is an opportunity for the women to have the latest model of laptop in the market and at the same time, it is disgusting to find them using this new and precious technology for their domestic purposes. This is a clear demonstration of who uncivilized these women may be.

This advert had put more emphasis on computer accessories, colors, and dieting tips. In addition, it had included a short video especially the advert that was on the website concerning the vintage shopping and all these were considered condescending to a women consumer. However, there was too much emphasis on the wrong issues which concerned how the product will related to the woman and at the same time, left out the most important factor to the company such as the pricing of the product and the other product specification as they were buried deep into the advert. (Wortham, 2009)

This advert can therefore be said to be gender stereotypical and on top of that, it used the wrong dimension to pass the message across. The only people that are described in the advert are the housewives. It becomes very sarcastic to consider that a housewife will need a laptop. This advert therefore portrays a very back picture of the women athlete and all the women in general. It is a clear indication that women never understand the use of computers as the only thing that they can do with them is to learn how to cook. (Wortham, 2009)

The advert would have targeted the career woman as these are the ones who would need the laptop. It would have demonstrated some functions and the success that is associated with the laptop when a career woman uses it. This way, it would have demonstrated a very positive picture to the women and at the same time, encourage them to buy the machine. However, with the current advert, there is a chance of a potential buyer viewing it from the negative perspective and this may make it difficult to sell.