Sport

List five unique attributes of the core product for spectator sports. Use examples to clarify your answers if needed.

The five unique attributes for spectator sports are place, promotion, product price, segmentation and fan identification. The product is an event that is why the marketer has to promote it using all available media at his disposal. The place should be at the convenience of the fan base as well as the prices of the tickets.

List and briefly explain four components of the core product for spectator sports.

The first component which is the place has to be significant and easy to access for the fan base of the sports. Otherwise, it would be hard to turn a profit if the place where the sport will be held is very far away or inconvenient from the people interested in the event. The second component promotion is the marketing effort of the marketer in order to trump up the value of the core product by creating hype or some other thing. The product price which is mainly tickets to the show has to reflect the kind of perceived value that people give to the event. The price has to be at the perfect level, not too expensive and not too cheap. The kind of price asked from the customers is very crucial. The third component is the segmentation of the sports. The ethnic group or the age level of the target market is identified and the core product is then tailored to appeal even more to this ethnic group. The last component is the fan identification. The emotional connection with people and their favorite sports can be used in order to derive more revenues for the producer of the sports.

What is the product life cycle and how does it typically apply to spectator sports

The product life cycle is the creation of a product and the end of its life as a profitable product. In the case of the spectator sports, this is like the advertisement of an upcoming major exciting event and then selling the tickets to the event. The product cycle is considered as finished after the game is finished also. The cycle starts anew again when there is another event to be held. Since the product is the event itself, the shelf life of the product is only as long as the event will last.

Define the three forms of involvement and give one example of each.

The three forms of involvement is fan identification and the use of we mentality instead of them. Lastly, the emotional satisfaction when one gets to have the experienced shared with other people of the same hobby and interest.

List and Describe in detail the steps used to develop a marketing plan.

The first step to developing a marketing plan is to gather the figures for a targeted demographic. The logistical needs like items to be sold and seats to be reserved are going to be assessed around this kind of data. The next step is to identify the business environment for pertinent and useful details. The third step is to advertise the event and sold the tickets.

Describe a sport promotion that appealed to you and why. Why was it effective in delivering the message
A recent sport promotion that appealed to me was the promotion of Pepsi using the Daytona racing sport. It is very nice and appealing since the connection is not very intrusive even though it is obvious. The race are named like Pepsi 400 in order to carry the name of the sponsor unobtrusively to the minds of the viewers.
What is the book definition of Sport Marketing How can you translate it into laymans terms and why would it be considered better than traditional marketing efforts.

The sport marketing is marketing an event as compared to marketing something that is tangible. The traditional marketing on the other hand means that the product is going to be advertisement by the usual tri-media, namely the TV, radio and billboards. There are no social attachments to it the way that you can find in sports marketing. The sports marketing makes use of the emotional bond between the fans and their respective sports team or specific athlete.

List and describe the responsibilities of sport marketers.

The responsibilities of sport marketers are to ensure that the event is targeted to the right population segment at the right price. Other logistical concerns like the venue as well as the ticket price will be enhanced to satisfy the needs of the fans and their ability to pay for the event.

Define the Sport Product. What are some examples and why

Sport products are the tangible items like shirt and caps associated with the sports team.

List and describe types of marketing research and database growth and give a real world example that you have experienced.

The rise of database in usage for marketing makes it possible for marketers nowadays to pinpoint their targets with laser precision. The population as well as their age and ethnicity are well profiled for future usage.