The appearance of sports today
Sports today is evidently one of the most loved social activity in the world today. Such activities are used for sending cultural messages to other members of the community. A good example is the well known culture of short distance athletic and basketball excellence marked with the American citizens. Still on the question of bringing cultures together, our modern sports are marked with diversity of players. It is here to be noted that there are so many international sporting tournaments played annually. This gives sports the advantage of bringing together different cultures. Still to be noted here is the fact that even in local competitions, the practice of buying players from other clubs or nation is an indication of how sports respects cultural diversity. Such practices are quite good for the youth generation in the community as it instill in them a sense of understanding and respecting cultural diversity (Emmert and Michael 71).
Nevertheless, it is worthy noting here that with the increased interests in sporting activities, sporting activities have been converted into a source of income for many in the society (Emmert and Michael 43). First to be cited here is the highly paid sportspeople. Second is the fact that many have invested in providing sporting related assistant for the purposes of realizing profits. However, sports still remains an entertainment for the fans and develop role models for many in the society.
There has been a culture of appreciating some sportspeople while hating others. This is quite evident from the amount of cheering one receives while in the field. It is only the best and reliable sportspeople who win the ultimate support from fans (Emmert and Michael 51). The love to be associated with a successful sportsperson is a common practice among the youths in the community. Just to be cited as example is the fact that designs attributed to a particular successful sportsperson are usually received with much appreciation in the marketplace than any other.
Modern sporting has been marked with expression of fitness and healthy living. It is evidently clear that sportspeople are currently receiving much attention due to their economic value to their nations, clubs and families. This makes them to act as messengers of concern for being fit and healthy to the youth. It is here to be noted that given the strength found with all categories of sportspeople in the society, the fitness and healthy living is a strong signal sports give to the youth (Morrow 14).
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