Sport

The events that happened

In this article by Terry Lefton, one of the leading pizza restaurant, Papa John, became Super Bowl XLIVs official pizza sponsor by signing into existence, the NFL sponsorship pact, albeit on short term basis. In this event, Papa Johns boxes are to feature heavily in both the Super Bowl indicia and the NFL.
Why the Event Happened

The aforementioned event took place against the backdrop of Papa John, the countrys third largest pizza chain wanting to use its NFL rights to market its Super Bowl XLIV pizza which is basically an extra large pie which has four toppings. These are priced at 11.99 US Dollars in every of the organizations domestic outlets.
When the Event happened

The event is scheduled to take place as from January 15th to February 15th, a time meant to coincide with the National Football Month. In this affair, under the provisions and aegis of the National Football Month, tickets and accommodation are to be offered for two in the South Florida game.
Personal reflections

Given that the above move is one of the companys biggest moves, the initiative is bound to be beneficent to the company. That these arrangements have been in place since August, courtesy of Andrew Vargas efforts, the same speaks of the dexterity and adroitness in the move. Varga, Papa Johns CMO is out to ensure that consumers eat tons of pizza in a day. That the move is bound to be successful in terms of profitability is clearly underpinned by the fact that Papa John enjoys a high profile affiliation with the Super Bowl and NFL. This is bound to enable the Papa John to factor the share of mind during this event. This will widen the threshold for the registration of higher sales and the accruing of high profits. This positive trend is being spoken of by the market analysts and economists to outlive the Super Bowl and the NFL events.

At the same time, that media plans for covering the upcoming Papa Johns event have been revised and refined to the latter sends the message of the event not being an ends in itself. This means that there is bound to be protracted spates of the airing of the Papa John NFL and Super Bowl events, together with their advertisements. In a direct light, speaking for Papa John ahead of the event, Varga remains categorical that the media is bound to broadcast advertisements of all the Super Bowl pregame programs and the advertisements to the game itself.

As a corollary to the above, it remains a fact that Papa John is bound to spruce up its image as a pizza chain store to be reckoned with, given that unlike the veterans in pizza making and selling- Pizza Hut and Dominos, Papa John will be advertising its package for the first time. This positive trend is bound to be extended further with Papa John being in possession of 54 restaurants in Miami and Lauderdale areas. This means that by default, Papa John is bound to be accorded with a very wide berth for local Super Bowl marketing. The advertising firms and media houses are also to have a wide range activities, features and Papa John assets to showcase to the members of the public.